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ASOS HQ expansion starts


Southwark-based architectural designers MoreySmith have started work on-site with online fashion retailer ASOS’s expanded headquarters at Greater London House.

The extensive 100,000sqft refurbishment will more than double the space ASOS currently occupies in the building.

MoreySmith’s plans include a flexible events space, a showcase/press area, fashion-themed meeting rooms, open-plan offices and a tour route for visitors where they can follow the full journey of a garment from inception to completion, showcasing the innovative fashion and technology-led business.

MoreySmith aims to create a space that will act as a window to the ASOS brand, taking inspiration from ASOS’s company values, and commitment to maintain the high calibre of recruits that it employs.

Home to a variety of companies, the vast, former Black Cat cigarette factory was reinstated in the late 1990s to its original art deco grandeur, an architectural icon to 1930s design. ASOS’s expansion reflects the company’s significant growth in the last year, where its active customer base rose 35 per cent to 5.4 million across 160 countries.