Bertazzoni: The epitome of Italian design and engineering
Italian-produced products are synonymous with style and flair and this is no different with premium kitchen appliances from Bertazzoni.
With a history dating back to 1882, the family-run business, with fifth- and sixth-generation members at the helm, has produced expertly-engineered and precision-finished products from its birthplace in Emilia-Romagna for more than 140 years.
The region is known as the ‘bread basket’ of Italy and home to much well-known Italian produce, such as Parmigiano Reggiano, aceto balsamico and prosciutto de Parma, as well as an incredible variety of fruits and vegetables.
The Bertazzoni DNA
The three pillars of family, food and engineering are part of the Bertazzoni DNA. The ‘F.lli’ element of the logo means Bros and, to Bertazzoni, this is family.
When it comes to food, Bertazzoni appliances have always been designed to help people bring the best home-cooked meals to the family table. Enjoying food together, whether it be for birthdays, engagements, anniversaries or holiday celebrations, is something very special that should be cherished, so the production of that food itself is an essential component of the gathering.
With regards to engineering, Bertazzoni is proud to still use many traditional methods in its production processes. Whether it’s the hand-finishing of metal products or the lean manufacturing elements of the Toyota principles, attention to detail and quality craftmanship is deep rooted within Bertazzoni.
Built on a history of excellence in range cookers, Bertazzoni is proud to create full suites of kitchen appliances, including premium cooling, dishwashing, ventilation and cooking models.
Inspiration for many of the recipes in the special edition 140th anniversary cookbook – Good & Simple; Traditions of Family Cooking – the rich Italian countryside is celebrated in Bertazzoni’s vast collection of coloured appliances.
Some finishes are the same found on famous Italian sports cars, including rosso (red) and giallo (yellow) and applied using the same process.
Vibrant and durable, the breathtaking and resilient colourways are hard-wearing and resistant to acids and temperature corrosion.
Finishes across the Professional, Heritage, Modern and Master Series take inspiration from the landscape, fruit and vegetables, light of the sun and the moon and each finish is matched with a different series to complete a sophisticated and instantly-recognisable look.
Whichever Series and finish chosen, the appliance will bring a unique touch to the character and aesthetics of a kitchen.
Italy is renowned for its artisan metalworkers, famed for their attention to detail and perfect finishes. Bertazzoni’s special metallic models take their inspiration from these craftspeople and apply the techniques and quality, refined over many years, to its appliances.
These finishes are used to coat the decorative elements of the built-in ovens, using real metal to create a striking and durable surface. Available in a choice of stainless steel, copper and zinc, they are hand-applied by skilled craftspeople to create an opulent finish.
As every aspect of the process is made by hand in the traditional way, no two ovens are exactly alike. They are as unique and individual as pieces of fine art, displaying the makers’ skill.
Bertazzoni has responded to growing consumer demand for both white and extra-wide range cookers with the launch of a number of new models.
The Master Series, characterised by the commercially-styled, large-gauge controls and thick handles, now includes white range cookers across a number of widths and configurations.
Complementing the existing black and stainless steel finishes, the new white appliances are available in 90cm, 100cm and 110cm SKUs.
Now also available in the classically-styled Heritage Series is 120cm induction models with Teppanyaki grills. Available in the existing black and ivory colourways, both with stainless steel handles and accents, the wide-format appliances provide modern cooking technology alongside time-honoured style.
Most recently, Bertazzoni has been entered into The National Register of Historical Italian Companies – a notable register which celebrates the country’s longest-standing, most-established brands.
Set up by the Italian Union of Chambers of Commerce, the exclusive record looks to recognise companies that have been established for over a century and use their heritage, values and knowledge to pass from one generation to the next.
Bertazzoni is now formally considered an ‘historical enterprise of Italy’. Commenting on the announcement, CEO, Paolo Bertazzoni, said: “We are incredibly proud to have our heritage and business accomplishments recognised by such a prestigious national body.
“Our 140-year history has been centred on three core values; family, food and engineering and keeping this at the heart of everything we have done for all these years has led to our continued success.
“To see Bertazzoni now standing alongside some of our country’s most iconic businesses in the National Register of Historic Italian Companies is a major milestone for us and we want to take the opportunity to thank each and every individual involved in our journey since it began in 1882.”