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Roofing & Cladding

Freefoam Cladding features on Channel 4 TV show


Freefoam Building Products are delighted to announce that the new Fortex Clic Cladding was featured on prime time TV show ‘Double your house for half the money’ with well know TV presenter and property guru Sarah Beeny.

Homeowner Ben Barratt came across Freefoam and the Fortex Clic cladding at consumer home improvement show Build It Live and instantly saw the potential for the exterior of his home extension. The existing 1970’s property in Maidstone, Kent featured hanging tiles on the first floor elevation and Ben was looking for a more contemporary replacement that was easy to fit and easy to maintain.

Ben Barratt explained:

“With a young family and a busy life we needed to make this property renovation work for us. We wanted low maintenance products that would last, maximising our investment. We like the ‘New England’ American style weatherboard cladding, which is becoming very popular particularly here in the South of England, so were really pleased when we came across the PVC Freefoam Fortex Clic cladding. It not only looks good, but means we will have minimal maintenance and is guaranteed for 10 years – a no brainer really!”

Fortex Clic cladding has a beautiful woodgrain textured effect and features an ingenious tongue and groove joining system that results in a neat attractive finish without the need for unsightly butt joints. It is also supplied in lengths of 3.2 metres making it easier to transport and handle for construction professionals. Available in a range of seven attractive ‘heritage’ style colours and guaranteed for 10 years Fortex Clic makes the ideal solution for all exterior cladding installations.

Kent based company Homebrite Windows installed the products and featured on the show. Peter Gibson, Managing Director commented:

“We have worked with a variety of cladding products previously , but hadn’t used the Fortex Clic system before. It was very easy to fit with the tongue and groove design and light to handle, which is especially useful working at heights. The embossed wood effect is very attractive and it’s certainly a product that we will be promoting to our customers.”

Colin St John, UK General Manager commented:

“Bringing our products to a wider audience is vital and this feature on Channel 4 is the perfect forum. Cladding solutions are one of our fastest growing ranges and the addition of the innovative Clic system makes our offering an even stronger proposition for architects, specifiers, builders and home improvers”