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In addition to quality, technology and design, sustainability is an integral and crucial part of the GROHE brand and forms a key part of its vision of “Shaping the Future of Water”. Sustainability is integrated into all products and processes and shapes the daily actions of employees worldwide. At GROHE, sustainability also means responsibility – responsibility for people and the environment. This commitment has driven a surge of innovation in the kitchen industry for GROHE, resulting in forward-thinking product solutions that strive to tackle one of the world’s most critical epidemics of our time – plastic.

GROHE Blue is one of GROHE’s most sustainably driven product ranges to date, offering filtered and chilled still and sparkling water straight from the kitchen tap, helping to provide eco-conscious homeowners with a plastic-free alternative to delicious hydration. Latest models of the GROHE Blue Home even feature app technology, allowing users to quickly and simply reorder refills and keep track of their daily water intake. Now with the launch of the range’s newest addition, Pure, filtered water has never been easier and more accessible to install in homes across the world.

GROHE Blue Pure is the alternative solution for those who prefer the natural taste of still water and are unsatisfied with the quality of their current tap water. Using state-of-the-art filter technology, refreshing filtered water with no odour or aftertaste of chlorine can be delivered directly from the tap. In the past, many have turned to bottled water but now, with the plastic epidemic so front of mind for brands and consumers, affordable alternative solutions are paving the way for creating delicious water sources that have less catastrophic consequences on the planet.

Of course, the introduction of GROHE Blue Pure has significant positive global implications too. It also provides a tangible solution for regions across the world with unpotable water quality, meaning water that was once deemed unsafe is now accessible and drinkable all over the world.

GROHE Blue Pure, which launched in June 2019, is designed with two separate internal waterways – one for filtered water and the other for unfiltered – and an innovative mousseur that ensures that once the water has been filtered it never comes into contact with anything that may taint its taste. Meanwhile, the activated carbon filter improves taste and removes chlorine, biocides and pesticides.

GROHE Blue Pure is available in three popular designs; BauCurve, Eurosmart and Minta, with the Minta model offering the additional feature of a pull-out spout. All GROHE Blue Pure models benefit from a filter cartridge that can purify up to 3000 litres of water before requiring replacement.

In celebration of the launch of the GROHE Blue Pure and to continue spreading environmental awareness to its customers, GROHE has launched a new customer giftcard promotion for its kitchen Watersystems, which include both the GROHE Blue Home, Blue Pure and its GROHE Red kettle hot water taps. Customers who purchase eligible products from the ranges can claim a gift card of up to £100 (dependent on model). The newly launched promotion runs until 31st January 2020 with all claims to be made by 29th February 2020 via www.grohepromotions.co.uk

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