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Heart Of London Hosts Thought Provoking Display Along Piccaddilly, St James’s To Celebrate London Festival Of Architecture


Debuting as a festival hub for the London Festival of Architecture, Heart of London (representing St James’s, Piccadilly Circus, and Leicester Square) plays host to a thought-provoking flag installation on the famous street of Piccadilly, St James’s throughout June. 

Designed by world renowned architecture firm Rogers Stirk Harbour + Partners, the vibrant and unique flag designs explore the London Festival of Architecture 2019 theme ‘Boundaries’ and encourage visitors to take the time to explore Greater London’s physical, political, social and economic boundaries that exist in our modern day lives.

“It is our hope that this series of banners above Piccadilly will encourage all passers to contemplate some of the political, physical, visual, spatial, social and boundaries that exist within the city around us.

More importantly, our aim for this study is to effect a lively and colourful intervention along Piccadilly for all to enjoy — a splash of colour and the opportunity to provoke a thought, a smile, or even just a nice photo opportunity.

We were delighted to be able to work with the Heart of London as part of the London Festival of Architecture, and we hope that these banners will brighten up a few days in the month of June, perhaps generating some truly great Instagram moments.” Says John McElgunn, Partner at Rogers Stirk Harbour + Partners

Consisting of six designs, each row of banners explores the limitations of London with themes including: greater London and its boroughs, the river Thames and arterial routes, city-wide London View Management Frameworks, London’s parks and squares, suburban housing and large-scale interruptions and the private dwelling.

An accompanying exhibition will be hosted in the St James’s Church gardens, where visitors can further appreciate each design and the questions they pose. Exploring the London Festival of Architectures theme ‘Boundaries’, the colourful and spirited flag installation and exhibition also endorse the work of the Heart of London Business Alliance’s mission to tackle homelessness in the West End.

For further information on events occurring in St James’s, Piccadilly Circus and Leicester Square during the London Festival of Architecture, visit hollfa2019.co.uk

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