Interface Creates an Urban Sanctuary to Launch New Collection
Interface enchanted visitors at the launch of its latest collection, Urban Retreat, by creating a natural haven in the heart of central London.
Celebrating the inspiration for the new collection, biophilic design, the launch event saw Interface transform the cellar at the London Film Museum in Covent Garden into a sensory wonderland, with the smell of freshly cut grass, woodland sounds, and living walls and sculptures.
The space provided an extraordinary urban sanctuary and a stunning backdrop for the launch of the new collection, which is inspired by people’s instinctive love of nature. The collection comes in three distinctive designs, each of which was on display at the event for visitors to touch and feel.
At the launch, Professor Richard Weston, award-winning designer, architect and author, described how data captured by nature has been used in his own work. Speaking to over 200 visitors at the event, he also suggested that in the 21st century, biophilia offers a new common ground for architects, designers, scientists and artists to create a wide range of products.
Reflecting the core elements of biophilic design, ranges within the Urban Retreat collection are evocative of traditional stone, dense woodland, and savannah grasses. Urban Retreat also includes patterns with soft edges, reminiscent of a dry stone wall softened by lichen or moss in the elbow of a tree branch. The collection’s distinctive woven look was created with Interface’s innovative computer driven Tapestry machine, the first of its kind in Europe.
Talking about the new collection at the event, Nigel Stansfield, Senior Vice President for Product and Innovation at Interface in Europe, Middle East, Africa and India, said: “With more and more people living in compact spaces in modern cities, we are seeing a desire from city dwellers to find a link to the natural world. By reflecting the living world around us in its design, materials and method of manufacture, Urban Retreat brings a little of the outdoors, indoors, helping satisfy our fundamental desire to tune into nature.”
Urban Retreat includes a variety of hardwearing carpet tiles, able to withstand heavy traffic for lasting performance. The collection is available in three distinct styles, with a range of commercial colours for each product. The tiles can be mixed and matched and installed in a variety of methods to create a unique and calming interior.