Success at Grand Designs LIVE With Doca UK as ‘The Live Kitchen Experience’
Spanish furniture brand, Doca UK, is proud to boast great success following its attendance at Grand Designs LIVE, Birmingham NEC. Working alongside German appliance manufacturer, Miele, Doca UK successfully transformed the way homeowners live and cook at home via its ‘Live Kitchen’. Doca’s kitchen was introduced by Steve Lamb of River Cottage and was worked by some of the biggest names in the culinary world who tested Doca’s new domestic premium kitchen design and its function… live!
Sara Wells, Regional Sales & Development Manager at Doca UK says “Grand Designs LIVE gave us the chance to reach a wide market, utilising a promotional platform that reached an already captive KBB audience. Our newly expanded portfolio caters to the open-plan lifestyle, and I believe ‘The Live Kitchen Experience’ was the best way to showcase our brand and new products.”
Steve Holgate, Director at Doca UK agrees with Sara and comments “Playing to the UK’s progressive homeowner, where living interiors are in high demand was our main objective at GDL14. I believe our interactive approach to consumer relations this year will be instrumental to Doca’s retail growth and heightened demand from the high street.”
5-Door Wall Unit in Fuste 491, Old Eucalyptus Wood Veneer: Grand Designs Live visitors were able to indulge in a working wall of complementary units, which opened to reveal multiple storage options and integral appliances, large and small. The impressive 5-door wall unit stood at 6ft tall, finished in Series Fuste 491, Old Eucalyptus Wood Veneer and became the perfect aid to each professional chef who used it during the show.
Luxury Stone Island Unit with matching Worktop, in Artemis 985: Focusing on practical living kitchen design, Doca UK’s new luxury stone kitchen island became centre stage of each cooking demonstration with its striking marble effect ceramic stone finish. Measuring only 5mm in depth and aluminium backed to ensure a truly lightweight finish, Doca’s Series Stone shows it can effectively clad stone to both large and small appliances, create stylish doors and drawers or create matching worktops or splashbacks with high performance and design. Showing it’s a great alternative to the more common granite and quartz, this ceramic demonstrated its worth:
- Flawless finish
- Completely non porous
- 100% stain proof
- Impervious to direct flame and heat: no need for a chopping board or trivet!
Wall Units in Leach 934, Espejo Fume & Negro finish (Smoked Mirror & Black Matt finish frame). Also on show were a dramatic double wall unit with coordinating splash back, seen in picture 1. Doca’s luxurious grey tinted mirror on a black matt frame was set against its rich wood veneer and striking marble effect ceramic stone to show how easy it is to mix and match different materials and finishes. The Sink Base Unit in Slim Seda 508, Blanco silk matt lacquer was ideal at showing how to incorporate the practical elements such as a sink and waste bin without impacting the overall look.
Through Doca’s ingenious use of integral fittings, concealed design and tactile, yet neutral colour palette it was able to show a highly contemporary aesthetic built for contemporary living at this year’s Grand Designs Live Kitchen Experience. Further images are available upon request. Doca UK, visit www.docauk.com or call 0203 603 8835. Studio 20, 10 Acklam Road, London W10 5QZ.