The devil is in the detail

It’s funny how the tiniest details can make all the difference. It is important to get it RIGHT (& not write the wrong thing !!!).
When Apple launched the iPhone Steve Jobs spent 6 months building the perfect box for the phone. He wanted opening your new product to be an experience – that is why each iPhone box has inbuilt suction. It should take exactly 6 seconds to open.

That attention to detail has made the Apple brand hugely successful. Whether you are creating furniture or building a new kitchen it is vital that you build in the same ‘experience’ for the end users. There are very few greater joys in life than a drawer that slides soundlessly and smoothly into place or a door handle that fits perfectly.

Finding those perfect details isn’t quite so easy.

Elements is a brand new show launching in 2016 and will take place at the NEC from 2-5 October 2016. Elements is the only components show in the UK and will feature a wide range of finishing products for the KBB, furniture production and interior design markets. Exhibitors include the very latest wire-work and storage solutions, surface trends, materials and technologies designed by influential manufacturers from the UK, Europe and further afield.

This is your chance to source that perfect moment, making the difference between good and GREAT. Right and not write..

Find out more about visiting Elements here.
Find out more about exhibiting at Elements here.
See you there.
Kind Regards
Mina Booth
Marketing Director