Zumtobel Group opens Light Forum and introduces hybrid campus concept
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Zumtobel Group officially opened its new Light Forum and Zumtobel Group Campus at its Headquarters in Dornbirn, Austria on 19th November 2020. The new Light Forum provides a new space for light and innovation spanning an area of 4,000 square metres with the Campus offering a comprehensive concept with top-class formats, including keynotes, webinars and talks on light and related contemporary topics and future issues for customers, partners and employees. All brands within the Zumtobel Group spectrum will be on display in the new Light Forum
Through the new Light Forum in Dornbirn, the Zumtobel Group is making a sustainable investment in the long-term success of the lighting group. The revitalisation of the company’s old factory hall has created a unique architectural space where the strong brands of the Zumtobel Group can present their comprehensive lighting expertise as well as the latest developments and technologies. Through the reutilisation of the old building, Zumtobel’s founding location in the heart of Dornbirn, the company has also enlivened the adjacent regional urban space.
“We are delighted that, with our Light Forum, we have created a unique place to experience light, one where we can showcase our full brand spectrum and potential as an international lighting group on a permanent basis. The Light Forum marks the beginning of the hybrid campus concept, which we will use to open the company up to a global audience,” says Zumtobel Group CEO Alfred Felder. “Our new Light Forum is a sustainable investment in the success of the Zumtobel Group. As a company deeply rooted in the region, it is also very important to us to contribute to the sustainable utilisation of existing buildings and to the further development of the regional economic area by revitalising the old factory hall.”
New campus concept with the Light Forum: physical and digital hub
The Light Forum provides the physical platform for a comprehensive campus concept with top-class formats. It is a hub where customers and partners, the general public and Zumtobel Group employees can meet to exchange experiences, enhance knowledge and create new things together based on the co-creation principle – either digitally or directly on site. It is a meeting point which encourages personal encounters inspired by a variety of themes.
Light Forum as a place of interaction
A central element of the spacious hall is a generous staircase made of wood. It gives the space a structure, whilst at the same time serving as a meeting point and atrium, for example, for keynotes or talks. The cubes for product presentation set further accents. The design of the old factory hall as a co-creation space – inspired by the company culture of Snøhetta – allows dynamic utilisation of the open space. This flexibility and mobility in utilisation characterise the new Light Forum as a place of interaction which can respond to a wide range of requirements and allows for the development of lighting solutions together with the customer on site.
Space for cultural initiatives
With an art and culture space as part of the new Light Forum, the Zumtobel Group will also open up to external exhibitions in the future. Cultural initiatives are intended to strengthen the social context and the company’s dialogue with the public as well as the immediate urban environment. The exhibition content can also be completely independent of the core theme of light.
Light and innovation: global novelty Zumtobel Spectrum technology
Zumtobel has developed a ground-breaking technology by which LED lighting resembles as closely as possible natural daylight as perceived by the human eye. The LED colour spectrum is altered in a very specific range of wavelengths where the eye is particularly susceptible to visual, emotional and biological stimuli. The Zumtobel Spectrum technology helps the pupil to stay in its natural size. This reduces the amount of light entering the eye, and the strain on the retina is decreased: the eye therefore remains relaxed and does not tire so quickly. In practice, this marks a new path in the artificial lighting of interiors, and better reconciles the human need for daylight with the increasing amount of time spent in artificial environments. A patent is currently being filed for this global technological novelty, and the first Zumtobel products are already being equipped with this new technology.
With the extensive hybrid approach of the campus concept, Zumtobel is opening up – both digitally and physically to its customers and partners around the world.
For more info see the video: https://www.youtube.com/watch?v=9W7rCLU7QK8&feature=youtu.be
