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Awarding-winning luxury from Alexander James Interiors


Shamwari wins at the UK Property Awards

Berkshire, October 2014. At the UK Property Awards on Friday 24th October, Alexander James Interiors was delighted to scoop the prize for ‘Best Interior Design in a Private Residence’ (South East).

Situated on a prestigious Berkshire estate, the winning property ‘Shamwari’ has spacious accommodation over three floors, interesting design features, such as the use of balconies, and a split level kitchen/ breakfast/ family room. Despite its many attractions, the new owners wanted to make their own mark on the property. They felt the interior layout was cold and disproportionate, with high ceilings but low doors and windows. Also that the interior looked clinical and lacked emotion; it was too bland and minimal for their tastes.

The Alexander James Interiors team Natalie Rudland, interior designer and interior architect, Marina Demarchuk, collaborated to create a stunning and luxurious environment for entertaining using rich, warm colours with pattern and texture.

Numerous structural changes were made to the new build property including the external doors, raising the internal doors and windows, moving walls, building columns and constructing a fireplace. Bespoke statement pieces were designed and created including a two metre square mirror, fretwork screen, marble fireplace, spiral chandelier and lighting throughout with dimmable mood options.

The clients now love their new home, commenting, “Alexander James Interiors completely transformed the interior 360 degrees and now the property has the wow factor effect. The end result is an attractive wonderful home for us all to live in and entertain.”

Natalie and Marina are also delighted with the completed project. Natalie comments, “With the house itself being grand I focussed on maintaining grandeur throughout. Using a selection of warm and rich colours, together with bold patterns and textures, it created a warming and relaxing atmosphere with a rich gold accent. Large sculptural pieces of furniture were used to create impact in the open spaces. A magnificent chandelier was commissioned to complement the large double height entrance hall. It was really important for me to find the right feature lighting to accompany the architectural lighting.”