RAK Ceramics London Design Hub offers an immersive creative experience for designers and architects
The go-to destination for designers and architects looking to explore the possibilities of choosing RAK Ceramics products for their projects, The Design Hub, now open in London, is a unique retail concept, designed to be an interactive environment to inspire creativity.
Located at 100 St John Street in London, the Design Hub is one of the largest venues of its kind in the area, spanning 7,276sq ft over two floors. The hub has been designed to be an interactive and immersive environment to inspire creativity and includes a working kitchen display, Virtual Worlds 4D Theatre and a ‘Grab and Go’ sample area. There is also a working tap display, featuring the latest ranges in the RAK Ceramics brassware collection, available in four colours of gold, matt black, nickel and chrome.
As well as showcasing RAK Ceramics bathroom ranges, kitchen taps and brassware, the Design Hub also offers a dedicated area showcasing its extensive range of tiles, including Mega Slabs and the innovative translucent surface Luce.
The location also includes meeting facilities for designers, architects and developers who are encouraged to use the space to seek inspiration and share ideas for their latest projects. As well as a regular series of events, seminars and talks relevant to the industry, new collections will be introduced at the Design Hub. Experimental innovations will also be showcased, to gain feedback and build excitement around RAK Ceramics products and innovations, giving designers and architects the first glance.
Making its UK debut at the official opening of the Design Hub was the ELIE SAAB Collection Bathroom and Surface Collections, inspiring interior designers and architects to create unique, luxurious, and distinctive living environments.
Five elegant collections are brought to life, encompassing: Glamour, Liquid Metal, Royal, Soft Lux and Travertinum. With its stunning and sophisticated onyx, palissandro and dark marble finishes, the Glamour collection makes a fashion statement touching every corner, where Liquid Metal is more spontaneous in striking gold with concrete finishes, adding a unique and contemporary touch to interiors.
With uncompromising attention to detail, the Royal collection adds a commanding elegance to any contemporary living space. Soft Lux adds a genuinely luxurious decadence to the range with its golden and gleaming qualities and elegant marble textures. Finally, the organic textures and timeless golden accents of Travertinum add a natural charm and enduring elegance to any prestigious living space.
Commenting on the opening of the new Design Hub, Ben Bryden RAK Ceramics Sales and Marketing Director for the UK said: “It was important to showcase a range of products from the various categories within the Hub, demonstrating how RAK Ceramics should be thought of as a one-stop solution for bathrooms, kitchens and surfaces.
“Rather than a showroom, this is a destination for those designing bathrooms, kitchens and other interior spaces to come together, to be inspired and to see how they can work with RAK Ceramics.”
RAK Ceramics UK