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Heating & Ventilation

Stelrad Re-Heats The Radiator Book


Leading radiator manufacturer Stelrad Radiators has introduced its new updated and re-branded Radiator Book with its comprehensive range of information all things Stelrad. The Radiator Book provides specifiers and installers, with the full Stelrad range of radiators – photographically and technically – providing every piece of information they could want – all in one place. It’s already accepted by many as the number one radiator specifying source for designers, architects, interior decorators and installers across the UK. It includes all the recently launched new models too – the stunning Swing decorative radiator, the two new towel rails – the Concord and the Caliente – both extensions of the existing range of radiators, and the new LST-i Plus – the latest addition to the sector leading range of Low Surface Temperature radiators.

“We have thought long and hard about this,” says Marketing Manager Sarah Baker. “We wanted to continue to show all our products in one publication because sometimes people are not aware of the extent of our full range. We wanted to show how the radiators look in situ, so people can select the style they want – and we wanted to give them the technical details as well. So that’s what ‘The Radiator Book’ provides and response to it has been – quite aptly – extremely warm.”

‘The Radiator Book’ vividly illustrates the massive range of options that Stelrad offers its customers – from standard panel radiators, through its premium panel radiators, its decorative ranges and its towel rail options. It also highlights the levels of expertise within the business, with the huge amount of technical information Stelrad is happy to share with customers. Stelrad prides itself on its core values – availability – at any one time, the company has in excess of 250,000 radiators in stock ready to be delivered – the range – ‘The Radiator Book’ illustrates this graphically – with the widest range of radiators available in the marketplace – the reliability of the products – based on exceptional design and manufacturing skills and value for money – with its highly competitive pricing strategy.

In addition, the new Radiator Book design reflects the Stelrad re-branding that has livened up the Stelrad image and which will be rolled out across a range of areas in the next few months – at exhibitions, on literature, even on truck livery changes. It’s a time for change for the better across the Stelrad brand, with major changes to the Stelrad Centre of Excellence as well with Sales Administration and Technical Support now focussed at Mexborough – all on the one Stelrad site.